Tag: marketing

How and why I use Tumblr (a video)

A wise student asked me:”Tell me about your Tumblr. How it works & how it serves your purposes.” I thought it was a brilliant question, that if I answered it fully, would benefit many photographers. So, I made a podcast answering his question(s.) Read More

How to Build Awareness for Your Work

This week’s blog entry is a cross posting of a blog that was the result of an interview I did with photographer and marketing expert Cindy A. Stephens for the Boston Photography Focus blog, which is sponsored by the Photographic Resource Center at Boston University. The blog was posted on February 13th, 2013 and was titled: “How to Build Awareness for Your Work.” Below is the full text (the interview and the blog that was built around the interview.) Read More

Darwinian competition among photographers….

I am now working out West. Last week I was in California photographing for my ongoing project on the foreclosure crisis. This week I am in Arizona photographing and teaching a workshop at the Tucson Rodeo. I am thrilled to be out of the cold in the Northeast. Since coming West, I have been watching some of the winter Olympics. That way I get to look at plenty of snow and ice, without, of course, the shivering that comes with it. Watching the competition in Vancouver, I noted the ever-narrower differences between the medalists and the also-rans. This got me to thinking about evolutionary biology and that lead me back to photographers.

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Onward and which way in the world of stock photography (part two of two)

Because I make my living primarily as a stock photographer I spend a great deal of time and energy trying to understand the “stock market.” (I am not referring to the one in New York City’s financial district.) Today, the market for and suppliers of stock photography cross the globe. So the more I know about the business, the more successful I will be within that growing global market. In the first part of this two-part blog entry I wrote about which of my own images seem to work better and why. Now I am writing about other concerns that any stock photographer (practicing or aspiring) should think about. Read More

Lessons in the business of photography

Last Monday, November 9th, I gave a presentation in New York City at the Apple store in SoHo. It was titled “It’s the journey not the destination (but who does not like a good destination shoot?)” I was one of two photographers presenting that night. When I agreed to do this talk, months ago, I thought it might have made for a somewhat interesting evening. Little did I know, just how interesting that whole evening would actually be! Read More

Summer freedom

Summer time is supposed to be about relaxing and freedom from school/work. With that in mind, this post is going to be a bit more relaxed than some recent entries. I will mostly talk about the free things I have been taking advantage of recently. Read More

Some thoughts on photo-contests

If you are a photographer of any kind, you are probably inundated with information on photo contests. I am often overwhelmed by all the entry information that comes via snail mail and e-mail. I personally enter very few contests. I was thinking an explanation of my reasoning might help others as they consider entering contests. Read More

Thoughts on web sites for photographers

A friend asked me about web sites and I got to thinking about my own web site. I considered how it evolved from a coding disaster, to a nice try, and finally to the real thing. My path, with all its ups and downs, may be instructive for other photographers thinking about their existing (or) future web sites. Read More

Long time coming

I am often asked, what am I working on now? Like many people, I have lots of things in the works. I am pleased that some of these efforts have recently come to fruition, after the typically long time cycle that is common to this business and sometimes frustrating to me. Read More

Marketing is the key to being a professional photographer

The longer I work as a professional photographer, the more I am reminded that taking pictures is the easiest part of this job. The hardest part is marketing your work and yourself. I have tried various marketing strategies over the years, some more successful than others. All of them are built on the idea of regularly getting your work in front of the folks who will pay to use your images. So how do you find those folks? Read More