Tag: pricing

Thoughts on pricing video projects

Regular readers know that I am making a big push into video work. I find video an interesting way to tell stories, I like the fact that multiple senses are used in that story-telling, and of course, the publication photography business is moving that direction. I have had very positive reaction to my video “Cafe,’” which shows a locally owned and operated coffee place. One such response was music to my ears and lead me to write this blog entry. Read More

The business side of workshop teaching

In my last blog entry, I wrote about how interns/teaching assistants can maximize the opportunities that such professional opportunities can offer them. Since then I have received a few comments and queries based on what I wrote (including two that are at the bottom of that blog entry.) This week I want to answer another professional development question, in this case about photography workshops, which I saw posted in a forum. It was one of those rare questions that I see on line which I actually feel qualified to answer. Read More

The myth of greedy photographers

In May, I wrote a blog entry that was about politics, had little to do with photography and argued against “the myth of over-burdensome regulation.” Today, I am going to follow up on that blog entry. I will be returning to politics to explore a bit of American history where the federal government did go too far, in my opinion and photography was at the core of the situation. Read More

Pricing images for publications: Part Two

In the last blog entry, I explored a scenario where you (or me) would need to calculate the use fee for an image to be used in a publication. I directed readers to a few useful resources for calculating that proposed licensee fee. Now, I want to offer a few thinking points that should be part of your process when pricing images for publication. Read More

Pricing images for publications: Part One

A friend/former student wrote me with a great question. He wrote: “I have an opportunity to license some images to a travel company for their brochures. I’ve never done this before and therefore I’d love to get your quick opinion of what the right price range should be. The email below is from the director of communications from the travel company.” Read More

Welcome to the Wells Point

What exactly is The Wells Point? It is podcasts and free information for aspiring and accomplished photographers. These materials have been designed to stimulate your creativity and improve your craftsmanship.

The phrase the Wells Point also refers to an important tool to better appreciate how light, time of day and the resulting light's direction can be utilized to immediately improve your photography.

Sign up for my Newsletter