Tag: value

Pricing images for publications: Part Two

In the last blog entry, I explored a scenario where you (or me) would need to calculate the use fee for an image to be used in a publication. I directed readers to a few useful resources for calculating that proposed licensee fee. Now, I want to offer a few thinking points that should be part of your process when pricing images for publication. Read More

Pricing images for publications: Part One

A friend/former student wrote me with a great question. He wrote: “I have an opportunity to license some images to a travel company for their brochures. I’ve never done this before and therefore I’d love to get your quick opinion of what the right price range should be. The email below is from the director of communications from the travel company.” Read More

Welcome to the Wells Point

What exactly is The Wells Point? It is podcasts and free information for aspiring and accomplished photographers. These materials have been designed to stimulate your creativity and improve your craftsmanship.

The phrase the Wells Point also refers to an important tool to better appreciate how light, time of day and the resulting light's direction can be utilized to immediately improve your photography.

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